Using social media to your advantage!

Using social media to your advantage!

When starting your raffle, it's important to learn how to use social media and how to get your message across to different audiences. There are many different social media platforms you can use to your advantage, but you also have to be aware of their guidelines. Let us help you understand the importance of social media and outline how to use them to your advantage while promoting your raffle!



Cheaper forms of advertising  

Social media platforms like Facebook, Twitter, TikTok, and Instagram allow you to reach more people at a cheaper price. Also, these platforms cost nothing to set up when creating media accounts. Using platforms like Facebook you can target specific audiences and create campaigns around them. The average cost for online advertising can be around $3, reaching 1000 people. Print media on the other hand can be upwards of $20, reaching the same number of people. Before you start advertising your raffle, be sure to look at the rules of each platform and how to meet them. If you find their rules hard to understand, BUMP is always here to help!  

line up of all social media icons

Engage with your audience  

People on social media love to interact and give their opinions. It is important to stay engaged with your audience in simple yet effect ways. Start off by liking people's comments, this will let them know you are listening. Answering people's questions is a huge way to help those who might be a bit lost on what your message is. On most social media platforms like Facebook and TikTok you can pin comments to the top of the comments section helping others see the most important information first. If you see people commenting negative comments, find positive ways to respond to them in hopes to gain their trust. Engaging with your audience will help you retain them and drive sales.  

Hands holding phones

What to post 

When you are trying to decide what to post, remember quality is better than quantity. Try and think like your audience, ask yourself “what is in it for me”. Post images or videos about your raffle. Important content to highlight is the grand prize and instill that thought and dream into people. Don’t forget to include links to your raffle and where tickets can be purchased. The most important thing to remember is to be creative and have fun!

 computer with quality approval


BUMP Can Help!

Here at BUMP we know social media can be confusing at times. We hope that we can help provide you with some guidance on how to start off your social media journey. Please contact us today on how we can help your raffle succeed.  


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