We know it’s easy to get overwhelmed when trying to promote your raffle and not knowing where to start. Here at BUMP, we have created this easy 6 step process to help you through the basics of promoting your raffle. It is important to remember that interacting and engaging with your audience will help with customer retention and drive your sales.
Step 1. Email and SMS Marketing
Email and SMS marketing allows for you to share content about your raffle updates in an quick and efficient manner. SMS marketing is the practice of sending promotional text messages to your audience in a time sensitive matter. Using SMS and email marketing also extremely cost effective with SMS open rates being 98% allowing for high return on investment (ROI). If you still don't know where to start, the following are a few examples of how you can start your SMS and Email marketing journey.
SMS and Email Marketing Content
- Reminders: Send out reminders to your audience to buy their raffle tickets before sales end providing date and time.
- Promotion: Promote your raffle to your audience with faster delivery and read times. SMS and email marketing also allows for you to reach a wider demographic.
Surveys: Create short surveys for people to give their valued feedback and opinion on your raffle and implement their feedback in a timely manner.
Step 2. Social Media Promotion
Social media platforms like Facebook, Instagram, Twitter and LinkedIn are great ways to spread your message and promote your raffle. You will be able to connect with your audience on a personal level and respond to any questions or concerns they have in a timely manner. Highlight your Jackpots and Prizes that can be won! This will help you grow your audience and spread the message of your company.
Step 3. Timing
Timing is everything when you are marketing your raffle. When using social media to promote your raffle, it is extremely important to understand the best times to post on each platform to reach most of your audience. Similarly, understanding the optimal times to send emails or SMS messages can impact their open rates. Do some research on your audience, like where are they from. This will help give insight on the best times to post and avoid posting when they are at work or sleeping.
Step 4. Press Release
Press releases are a great way to communicate information directly to a community while also gaining publicity for your raffle. Write a press release outlining your company and raffle, this is your time to share your message and why people should be interested in supporting the cause. Share your press release with the local media outlets like newspapers, Radio stations, and magazines. They will be able to spread your message across a larger platform and introduce new people to your company.
Step 5. Videos
Videos are a great way to capture your audience's attention. Creating a video about your raffle helps your audience to better understand and learn about your message. Videos allow people to learn more information faster and enhance your story telling abilities. Opportunities to create and post a video would be revealing the grand prize, announcing winners, and breakdowns on how the raffle works. Remember to post these videos on your social media platforms, integrate them in your emails and websites - Engage with your followers for the best results.
Step 6. Offline Promotion
Social media is a huge way to create buzz around your raffle but at the end of the day good old print media never fails. Try using flyers and banners in high traffic areas, this way people who may not use social media will get a chance to learn about what amazing prizes can be won and how to support a great cause at the same time!
BUMP is here to help!
At the end of the day BUMP is always here to help you and your raffle succeed. Contact us today for more information on how we can help your company reach its goals!